Architect vs. The Market

It has been an Interesting week for the Lofts @ Cherokee Studios. A Condo building in Los Angeles designed by Pugh + Scarpa and boasting a shiny Platinum LEED rating. The Lofts received a design award from the LA Business Council. But buyers don’t agree and the price of the units has drooped  $149,000 from their original asking price. I like the idea of the building, movable [...]