Architect vs. The Market

It has been an Interesting week for the Lofts @ Cherokee Studios. A Condo building in Los Angeles designed by Pugh + Scarpa and boasting a shiny Platinum LEED rating.

The Lofts received a design award from the LA Business Council. But buyers don’t agree and the price of the units has drooped  $149,000 from their original asking price.

I like the idea of the building, movable screens that allow you to open or enclose your balcony, and I like the use of color. Unfortunately they used the wrong screening material, the perforated metal is very trendy and it helped that they were trying to play up the rock and roll aspect of the building(it was a famous recording studio) but no one really wants a metal cage as there outdoor space in Los Angles – or any where for that matter.

- la.curbed.com article on price chop

 

 

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